The coaching platform incumbents can't build.
Stride is AI-native, true multi-tenant white-label, and flat-economics — all at once. Agents do the check-ins, programming and accountability that used to need a services team.
The problem
Premium coaching is stuck between two losing options.
On one side: managed platforms that are polished but pre-AI, and take roughly 30% of every coach's revenue for the human services they wrap around the software. On the other: flat-fee tools that are AI-shallow and single-tenant. Nobody occupies the open quadrant — AI-native, true white-label, and flat economics at the same time.
What we built
One schema. Three tenant shapes. Agents in the middle.
Stride takes that quadrant. A single data model serves a solo coach, a multi-coach brand, and a multi-brand organization — the org layer simply switches on when it's present. AI agents handle the check-ins, programming and accountability the incumbents charge 30% to provide, so coaches keep their economics and their brand. Each tenant gets its own skin; the network compounds as more coaches join. The agent layer runs on Hermes.
Live demo
Use it right here.
Interactive demo running on sample data — a shared sandbox, not real client information. Click around; nothing here is real.
What's inside
Built to do the work.
Three tenant shapes, one schema
Solo coach, multi-coach brand, and multi-brand org — the same model, with the hierarchy switching depth as needed.
AI Signals engine
A privacy-aware layer that turns client activity into the nudges and flags a coach would otherwise spot by hand.
Per-client agent provisioning
Each end-client gets their own provisioned agent via Hermes — programming, check-ins and accountability on autopilot.
Content studio
Branded program and content creation, reusable across a coach's whole roster.
True white-label
Every brand on the platform ships under its own name and theme — clients never see Stride.
Flat economics
No revenue share. The AI replaces the services layer that justified the 30% cut.
Want one like Stride for your business?
Every one of these started as a conversation about a single painful workflow. Tell us yours and we'll show you the same system running on your business.